Japan's Revolutionary Gray Hair Treatment

Naturally Repigment Grays From Within

Reduces grays by 86% and increases natural pigmentation by 385%

Root Vanish Reverse Gray Hair

super charge every scalp & hair care product

Unclog Your Hair Follicles

Purify and unburden your scalp for full, healthy hair growth

kiwabi root beaute scalp detox

Re-Introducing 99.9% PURE & Bioavailable NMN

Fuel Your Power to Renew

Smart-Aging with β-Nicotinamide Mononucleotide (NMN)

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31+ Eastern botanicals blended with Science

Scalp-First Hair Care

Healthy, full, beautiful hair for decades to come

Root Beaute scalp care and hair care products

color that treats hair

Japan's #1 Gray Hair Treatment Products

At-Home Hair Color, Anti-Aging Hair & Scalp Care

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Bottle of Kiwabi hair color shampoo for gray hair
 
kiwabi color treatment for gray hair
 
 
 
conditioner for color treated hair

from our customer reviews

Before & After

Root Vanish Collection

Gray coverage that's healthy and looks natural

Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.

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a hydrating coat of color

buildable coverage

 
Bottle of Kiwabi hair color shampoo for gray hair
 
kiwabi color treatment for gray hair
 
 
conditioner for color treated hair

Root Beauté Collection

Smart Aging Scalp Care to Reset & Revive Your Hair

Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking a skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.

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reset your scalp

fuller, longer, stronger hair

 
 
 
 

99.9% PURE & BIOAVAILABLE

Reignite the Power to Renew from Within

NMN (β-Nicotinamide Mononucleotide) Supplements

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Not all NMN are made equal. To fully experience the benefits of NMN, purity and precision matter.

While NMN is widely recognized for its benefits, quality and purity vary significantly between brands. Many NMN supplements on the market contain synthetic fillers, unstable formulations, or low bioavailability, limiting their effectiveness.

Additionally, NMN exists in two molecular forms—α-NMN and β-NMN. Only β-NMN is biologically active and naturally used by the body, while α-NMN is an ineffective byproduct often found in lower-grade supplements.

at the forefront of bio-engineering

Unlock Your Dormant Beauty

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one bottle to plump, hydrate & tighten

Premium L'Essence

Experience the power of bioengineered & pure EGF and FGF, at the helm of cellular regeneration and collagen synthesis. The inclusion of Nobel-prize winning ingredient, Fullerene, a potent antioxidant (170x the efficacy of Vitamin C) fortifies your skin against environmental adversities and oxidative stress, preserving its elasticity and helping skin glow from within.

 
essence skin serum - Gaah Products
 

3 colors that adjust to your shade

Color Match Lookbook

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Clean & Gentle

Free of Paraben, Silicone & Sulfates

Cruelty Free

No Artificial Fragrances